What Is SEO Management? And How to Lead Your SEO Strategy

So not only can social media drive up your conversion rate on its own, it can also lead to higher Google search rankings and greater success for your SEO efforts. They then use this information to help them determine where your brand should rank on the search engine results page. The best way to avoid being penalized for these types of behaviors is to follow SEO best practices and focus on creating quality content, not taking shortcuts. Another thing that can negatively impact your search engine ranking is keyword stuffing. This then helps your website appear more readable and trustworthy to the search engine algorithms.

Using the right image file format can help you get a better image quality and reduce the file size. Big image files are one of the most common factors that cause slow page loading. The Accelerated Mobile Pages technology allows faster content distribution on mobile devices. In practice, it means the content is served in a simpler, stripped-down version of your page on smartphones.

Create a Linkable Assets

If you have a post about hiking tips and you have two backlinks, one from a post about outdoor sports and the other from a post about politics, the former backlink is much more valuable. They are not the same and while the PageRank metric was discontinued, the PageRank algorithm is still a part of Google’s ranking. Link equity (also called “link juice”) is a term used to describe the authority a page transfers to another page through a link.

Google prioritizes sites that load quickly, function smoothly, and cater to mobile users—especially for local searches. Creating meta descriptions that attract clicks is part creativity and part technical optimization. It’s about writing mini-messages that connect with search engine users at exactly the right moment. This structure allows search engines to comprehend relationships between ideas.

What are the types of SEO?

According to Backlinko, custom meta descriptions can increase click-through rates by 5.8% — without changing your page’s ranking at all. That means better results, more traffic, and stronger visibility with just a few lines of text. This evolution from old-school SEO strategies to newer approaches was driven by key algorithm updates that transformed how search engines process and rank content. With semantic markup, internal linking, and a solid in-depth examination of a topic, you can make it easier for search SEO Anomaly engines to better understand and rank your site more effectively.

First, it’s much more beneficial for your site to acquire long-term links on quality sites because they can keep growing in value over time. There’s a direct correlation between quantity and quality of backlinks and rankings. A well-written title tag and meta description is your only chance to catch the user’s attention in the SERP. Many people think that content length is one of the ranking factors. There’s a well-known study by Backlinko that shows that posts with about 2,000 words ranked better in Google. Many people are afraid of linking to other websites as they don’t want to “send their visitors away”.

SEM (Search Engine Marketing) has the broadest scope of those three, encompassing generating traffic from organic search (SEO) and paying for traffic with PPC search ads. If you’re an Ahrefs user, you can also use the Indentify intents AI feature to see the type of search intent that gets the most traffic. At the same time, the best kind of topics are the ones that hold business value to you. Otherwise, you’re unlikely to attract potential customers through SEO. To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance and usability of pages, expertise of sources and your location and settings. Search engine optimization works by optimizing the above buckets to meet search engine best practices.

Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday

• Considering that Google processes billions of search queries daily, organic search results are a very large slice of a very large pie.
• In our experience, this helps our clients by decreasing onboarding times, streamlining communication, and improving SEO results.
• Though it may seem counterintuitive, this is actually one of the best ways to improve your SEO and boost your search engine ranking.
• Below is my 20-step guide covering the essential parts every article should include to work well for both readers and search engines.

This is useful to visitors as this will ensure they find engaging information that speaks to their interests or needs. That will aid in extending dwell time, the time spent by a user viewing a page. If your site information is found useful by audiences, it will also encourage visitors to return.

Along with these ads, off-page SEO factors like external links and strong link-building strategies help you stand out in organic listings. Earning incoming links from other trusted sites can bolster your reputation with search engines. SEM or search engine marketing is the process of getting traffic from search engines either organically (i.e., without paying) or paid. It is a set of rules for optimizing your website to achieve higher rankings in search engine’s organic results.